Lana Del Rey has been announced as the new face of Jaguar as part of the automaker’s launch plans for the Jaguar F-TYPE.

The new sports car model will be revealed in Paris next month.

"Singer-songwriter Lana Del Rey will collaborate with Jaguar on the launch of the all-new F-TYPE, a two-seater sports car that is a vivid representation of the vitality of the Jaguar brand,” said Adrian Hallmark, Global Brand Director for Jaguar. “The allure of Jaguar is in large part due to its duality - a unique blend of authenticity and modernity, two values that we believe are shared with Lana in her professional achievements."

More details about the Del Rey-Jaguar deal will be released at a later date.

Jaguar was instrumental in creating the two-seater sports car market with famous models such as the C-Type, D-Type and E-type. This sporting bloodline is continued with the all-new Jaguar F-TYPE.


Lana Del Rey





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