Lady Gaga’s new perfume, Fame, will be available next month.

There will be two versions of the fragrance: regular and Le Masterpiece.

Fame is getting a high-visibility boost with a huge billboard in New York City’s Times Square.

The image is identical to the brand’s first print ad, which features Gaga holding the perfume while stretched out naked, covered only by a black latex mask over her eyes and dozens of little men crawling all over her.

Gaga resumed her Born This Way Ball tour last week; the European leg runs through the first week of October.


photo courtesy of COTY


Lady Gaga





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