In July, Lana Del Rey was announced as the global face and voice of H&M this fall.

The clothing company revealed the singer will star in a print campaign as well as a full-length video of Lana singing a cover of “Blue Velvet,” shot by director Johan Renck.

The new Del Rey video will be available on September 19, with edited versions used for a TV advertising campaign. Throughout, Lana will be wearing the best of H&M’s Fall fashion line.

“We are excited to have Lana Del Rey, the new star and style icon, as the face of our fall campaign,” said H&M Creative Director Donald Schneider. “Lana is totally unique, and we wanted to create a print and film campaign that's just as special. The mood is very L.A. noir and is inspired by our Fall collection, which also fits with Lana’s own personal style. The commercial that accompanies the campaign is like a mini-film, with a fantastic plot and Lana performing a cover of ‘Blue Velvet.’ There’s never been a TV commercial that’s looked anything like this.”

The new H&M commercial has surfaced, featuring Del Rey singing “Blue Velvet.”

In November, Lana will release a reissue of her “Born To Die” album that will feature seven bonus tracks.





Lana Del Rey





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