Lana Del Rey has released her new video for “Blue Velvet.”
Directed by Johan Renck, portions of the full video have been used to create tv commercials for clothing giant H&M.
Del Rey is the face of the company’s new fall advertising campaign; she’ll be seen in commercials and print ads wearing the best of H&M’s Fall fashion line.
“We are excited to have Lana Del Rey, the new star and style icon, as the face of our fall campaign,” said H&M Creative Director Donald Schneider. “Lana is totally unique, and we wanted to create a print and film campaign that's just as special. The mood is very L.A. noir and is inspired by our Fall collection, which also fits with Lana’s own personal style. The commercial that accompanies the campaign is like a mini-film, with a fantastic plot and Lana performing a cover of ‘Blue Velvet.’ There’s never been a TV commercial that’s looked anything like this.”
“Blue Velvet” was written in the 1950s, and became a Top 20 hit for Tony Bennett in 1951. The most popular recording of the song is that of Bobby Vinton, which hit number one on the Billboard Hot 100 on September 21, 1963, and held the top spot for three weeks.
Lana Del Rey
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